our story

Our founder, Lucy Ashman, has fostered a lifelong love for skincare. Inspired by her years of travel around Central America and studies of nutrition and botanical alchemy, she created Tierra & Lava - a holistic skin and hair care company centered around environmental and social impact. Based in Antigua, Guatemala, Tierra & Lava is immersed in a biodiverse climate that provides the wide range of unique ingredients we use in our formulas.

Lucy cares about her pueblo, and has developed strong relationships with local farmers who have taught her about sacred traditional uses and cultural rituals surrounding local plants. Tierra & Lava not only honors the Mayan tradition, but honors the earth and has a commitment to operating with genuinely green principles. Our products allow you to nourish your skin and soul.