ABOUT US

Tierra and Lava is about creating self-care rituals rooted in ancient Mayan healing wisdom.

All of us come from and return to nature – we are nature. To quote Rumi, “You are not a drop in the ocean, you are the entire ocean in a drop.” We are inextricably connected to the earth, and there is power in embracing, harnessing, and fostering our natural beauty and the beauty of nature all around us, like the ancient Mayans did.

We believe you shouldn’t have to compromise with natural skincare - you can have a product that is both kind to your skin and the earth.

We seek to capture the natural essence and healing properties of botanicals at their peak, unspoiled form to create beautiful, lush skincare products that have the power to unearth your natural beauty. With every moment you spend caring for yourself, you are restoring your connection to the earth and your natural powers that come from it.

Our ingredients are locally sourced in an ethical and transparent way so we can ensure quality at every part of their journey; from inception to the final product. We build relationships with our farmers and financially support them so they can carry on the legacy of their disappearing traditional Mayan cultural practices. Learn more about their traditions here.

We are proudly women owned and operated

Meet Lucy (founder of Tierra & Lava), Maritza, Mayca, and Mindy. They are the women that make the magic of Tierra & Lava happen. From making the products in the workshop, to packaging and overlooking the day-to-day operations, they are hard at work and committed to giving you the natural, sustainable, and ethical skincare you are looking for.

We seek to empower women - not only through our products that promote inner and outer natural beauty, but through our business practices. As we are a small business, we care deeply about each and every one of our employees and suppliers and pay them a living wage / above market value for their services.

Lucy’s story

Belize-raised founder and botanical alchemist Lucy Ashman is inspired by her passion for a healthy environment as well as the natural beauty and extraordinary biodiversity of Central America. Ten years ago, she started making soap, shampoo and lotion for luxury boutique hotels. Lucy’s reputation for making beautiful, efficacious natural products quickly grew and spas began asking her to make scrubs and facial creams.

Lucy’s career in tourism specializing in out-of-the-ordinary experiences allowed her to develop relationships with many Guatemalan locals, who would teach her about their sacred traditional uses of local plants and minerals. Combining her certified nutrition education and peer-reviewed scientific studies with traditional mayan healing practices, she developed skincare formulas using only the purest form of ingredients (aka just whole plants and minerals). Tierra & Lava now offers over 70 natural products with no fillers and only natural preservatives.

A peek inside our workshop…